Schön wie wir 

CLIENT:
Bezirksamt Berlin Neukölln

SERVICES:
Rebranding

YEAR:
2018

In 2016 the district office of Berlin Neukölln launched the campaign Schön wie wir — für ein lebenswertes Neukölln. The purpose of the In the meantime, this has become a campaign that invites all Neuköllners to make the district more beautiful through cleaning campaigns, playground sponsorships, and recycling tips for cafés and Spätis to avoid waste. The rebranding is to adopt the old elements like the broom and the colors. The elements are a bit more graphic, the colors are always harmonious to each other and inviting.