Colorful packaging design for COCOA, vegan chocolate manufacturer.
COCOA is a vegan, fair trade chocolate brand. The packaging of the products was purposefully designed to break with classic ‘green’ design elements and instead radiate joy and energy.
As the client places great value on the quality and origin of the ingredients, the packaging design focuses on the individual ingredients with an abstract, artistic interpretation.
For sustainable brands in particular, it can be challenging to communicate their message clearly and loudly through the noise of the consumer market. Thoughtful packaging design and colorful, emotional patterns can help strengthen visibility and sales.
BEHIND THE SCENES
In this project, the clients gave us all creative freedom for the design process – a dream come true for a designer.