Impact Hub Hamburg inspires, enables and connects people who want to create positive change in the world, and offers spaces for coworking, offices, workshops and events. In addition, Impact Hub Hamburg is part of a global network of over 25,000 people in 100+ communities in 60+ countries across 5 continents. We were asked to design the new home for Impact Hub Hamburg.

When moving into the five-story building, some of the rooms were fully equipped and some were structurally incomplete. The brand identity was nowhere to be found, not even in the architects’ plans. In a time-consuming and complex process, we successfully managed to transport the brand into the space and in the end even organized the interior photoshoot along with doing set styling and art direction.

Bringing a brand into a space means more than just functional interior design and beautiful decoration. When you walk through the door of Impact Hub Hamburg, you not only understand the vision of the brand, but you would never think you arrived at a competitive space or, for example, Impact Hub Barcelona. That’s how strong our brand-focused interior design is.

This 15-month project had a steep learning curve, where we experienced how valuable it is to get everyone in on the vision – clients, architects, interior designers, builders. Everyone speaks a different (technical or creative) language and focuses on different milestones of the process. As a project leader, keeping an eye on the final outcome and making sure everyone feels heard and understood is team building on a whole other level.